Sportsmans Warehouse is South Africa’s largest dedicated sports equipment retail chain with 46 stores across South Africa and one in Namibia, stocking the widest selection of sporting equipment, clothing and footwear, including major international brands. The chain also has an extensive range of private label products and exclusive branded merchandise. South Africans have known Sportsmans Warehouse as the home of sports equipment since 1986, trusting it to cater for anybody who loves the sporting world, whether a professional athlete or a young dreamer looking for a first cricket bat.

The national store network is built on South Africans’ love of sport, health and fitness - a vision which has entrenched Sportsmans Warehouse in the lives of its loyal and multi-generational customer base for the past 30 years.

The chain prides itself on a high level of staff expertise and value added service, quality assurance and the latest developments in sports technology through a wide selection of brands.

Outdoor Warehouse is the country’s largest dedicated retailer of outdoor and camping equipment. Stores provide a world of adventure, offering the latest innovations and enthusiastic and well-trained staff who help customers realise their dreams, whether a seasoned adventurer or a young explorer.

The chain’s warehouse approach, with an average size of 800m2 and with specialist stations for the more technical products across 24 stores enables it to provide a one-stop destination offering quality and a wide range to satisfy keen outdoor enthusiasts.

Shelflife is South Africa’s leading premium sneaker and streetwear store.

Established in 2006 in Cape Town, the store and brand grew from strength to strength, opening its second door in the heart of Johannesburg after 10 years of business.

Shelflife also grew its online store to offer the very best in exclusive sneakers and apparel to every corner of Africa and the world. The retail brand store founded on graffiti and street art, which is still a priority for to promote the scene in South Africa. Shelflife holds the rights to Montana Colors spray paint imported directly from Barcelona, Spain and are the official Montana paint stockists for South Africa.

Shelflife collectively holds the highest tiers of sneaker accounts in the country, as well as the continent. Shelflife holds the only adidas Consortium account in Africa, as well as holding Nike Tier 0, Nike Quickstrike and Jordan product accounts. Shelflife’s in house apparel brand has also grown throughout the years to include multiple capsule collections with local artists and brands, as well as international collaborations with brands like Jordan, adidas, New Balance, PUMA, Umbro, Grasshoppers and FILA.

Performance Brands is a business focused and passionate about building brands. Independently managed, the business designs, sources, manufactures and develops products that are specifically manufactured to ensure technical performance in the sporting, outdoor and active markets. Its production, warehouse and distribution facilities enables it to offer world-class products through a complete omni-channel marketing and sales approach to a wide range of consumer groups.

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